Geri is currently CEO and co‐founder of MonoChain, a Blockchain start‐up which is developing provenance and tracking for the luxury second life market. He has been in the blockchain space since 2014 doing research for a Bitcoin ETF and Bitcoin use cases in other industries while he was working as a VC at Velo Partners. Geri is the co‐founder and technical director of Retail Blockchain Consortium, where he looks after the DLT development and thought leadership for the consortium. Also, Geri is a research fellow at UCL Center for Blockchain Technologies and a visiting lecturer at the University of Bath and the University of Edinburgh. Previously, Geri co‐founded two retail e‐commerce technologies: Jook, a social commerce company, and Social DNA, which was acquired by Levi’s.