Arc-net, a Scottish technology company, has harnessed the power of blockchain to allow customers to document their product’s journey and share their unique brand with their consumers. The Arc-net suite, built on top of blockchain technology, offers a scalable, transparent, track-and-trace solution that provides clients with valuable behaviour insights and analysis through unique end-consumer engagement. Their DistilledID platform allows customers to manage every aspect of their distillery, from stock arrival to bottling and distribution, with the ability to track every step of the process and verify data integrity and validity. By sharing this data with customers through their “Storybook” interface, brands can improve trust and create a deeper connection with their consumers, something that was previously difficult to achieve.
BLOCKCHAIN-PROTECTED SCOTCH WHISKY
As reported by Forbes, William Grant & Sons, the company behind renowned whisky brands such as Glenfiddich and Balvenie, has launched a new whisky in partnership with Arc-net that utilizes blockchain technology to prevent counterfeiting and provide customers with more information about its production. Arc-net has enabled the company to use ledgers that enable customers to track the whisky’s journey “from source to store” by simply scanning a QR code. This allows customers to access information about the cask types used, filling and bottling dates, and other relevant details. Additionally, William Grant can gather valuable sales data through the system by utilizing mobile location services to determine where the whisky is being purchased and consumed. By introducing blockchain technology to the whisky industry, the company is taking a significant step in the ongoing battle against whisky counterfeiters, who are estimated to produce one-third of all rare whisky and have caused dangerous incidents of poisoning in China and Russia.
