Lufthansa introduced Uptrip, a rewards app, in April 2023. This innovative app utilizes Lufthansa NFTs to enable travelers to gather cards that correspond to the destinations they have visited. The tokens associated with these cards, which consist of captivating photos of the destinations, are securely stored on the Polygon public blockchain. The development of Uptrip is the outcome of a collaboration between Lufthansa Innovation Hub and Miles & More, the loyalty program that powers Star Alliance. Notably, all airlines within the Lufthansa group, including Lufthansa, Austrian Airlines, Swiss International Air Lines, and others, actively participate in the Uptrip loyalty program. Passengers flying with any of these airlines can now enjoy the opportunity to collect digital trading cards as part of their travel experience.
OVER 20,000 USERS AND 200,000 TRADING CARDS
Uptrip implemented a minimum-viable product (MVP) approach by initially launching a basic version and continuously improving it based on customer feedback and incorporating new innovations. Since its soft launch, Uptrip has garnered a user base of over 20,000 registered users and has issued more than 200,000 trading cards. Building on the success of its soft launch in spring 2023, is now preparing to enter the next phase, which includes the introduction of a marketplace in the latter half of the year. While customers can already trade and sell their NFTs on existing popular marketplaces, the Uptrip marketplace will offer exclusive features and promotions specifically designed for Uptrip NFTs. Additionally, there are plans underway to expand the range of available rewards, providing more value to its users.